THEPLANNER.be is a marketing & communication agency based in Belgium and specialised in marketing and promoting destinations, destination management companies, hotels and conference centers. Online and offline.
If you check our rolling banner of references on our home page, you will read several mentions of the Inspiration Booklet, applauded by many who have assisted our yearly Inspiration Seminar. Now what is the power of this in Inspiration Booklet.
It does not look too appealing at first sight, does it?
- It is in A5 size…
- It is in black and white…
- It has no or hardly any pictures in it…
- It has no glossy or special cover…
Still, every meeting planner wants one (or two (we print more copies than we have attendants and still we run out of copies at the Inspiration Seminar)). And: they keep it with them all year (and longer). Before and after the event, it is the most solicited thingsy we have on offer.
Well, ladies and gents. We’ll tell you why this booklet is so popular: simply because it reminds the user of the great content they witnessed at the Inspiration Seminar. All ideas, hotels and venues mentioned during the Inspiration Seminar are listed here. And people appreciate our selection of new & original ideas - we are not kidding you, we have proof of it: check out our testimonial videos from the 2011 and 2012 edition.
We tell new stories at the seminar. We tell captivating stories. We tell stories the attendants want to hear (we do research all year round). And that is how we touch our audience of corporate decision makers year after year. And that is why they ardently wish to keep a useful souvenir of an event that inspired them.
Take this for granted: it is all about the content. Not about the medium. Not about the device. Not about online or offline. Not about old school or high-tech communication. It is about what you have to tell them that touches them or connects with what they want.
So, do you know what Belgian corporate meeting & incentive planners want to hear from you in 2014? And do you have a plan already on how to tell them? If not, contact us at info@tourismmarketinggroup.be, and we will help you tell your story to Belgian buyers in 2014.